![]() ![]() Must be a recurring subscription/membership (of any term or frequency).Must be a physical delivery (digital subscriptions can’t be classified as a subscription box).To be defined as a Subscription Box, the following must be true: While there are in fact many different types of subscription boxes with varying business models, value propositions, supply chain and marketing strategies, I do believe there are a few very important unifying traits that can be used to define a subscription box. This unfortunately makes it very difficult for industry analysts and research groups to come up with data of any real significance in regards to the ‘Subscription Box industry’ and its outlook. ![]() It’s important to note that the term ‘Subscription Box’ does not imply a specific business model, but rather a consumer retail concept. The difficulty of defining what a subscription box is and isn’t stems from the fact that there’s so many different spins on the general concept. Even Wikipedia’s entry for ‘ Subscription boxes‘ makes a vague and overgeneralized attempt at defining what a subscription box is, crudely defining them as “a package of retail products sent directly to a customer on a recurring basis.” There’s no official definition for this term. ![]() We weren’t even sure exactly what the term meant when we launched in 2011 and at the time only about 50 ‘boxes’ actually existed. Many people (especially consumers) simply see subscription boxes as “a monthly delivery of cool stuff I like in a box”. This is a question I get asked quite frequently, and the answer is one that I’ve debated with friends and colleagues for years. BOOKU SUBSCRIPTION BOX CODEGet it from Book of the Month Club for $14.99/a book, and $9.99/each additional book (get your first book free by entering offer code FIREWORKS at checkout).A subscription box is a recurring, physical delivery of niche-oriented products packaged as an experience and designed to offer additional value on top of the actual retail products contained in a box. Oh, and there's always the option to skip a month if none of the choices are screaming your name, or if you're still working on the book from last month!" - Emily Shwake I honestly feel like I'm getting a gift and I feel so special. Once I finally decide what I want, the package arrives on my doorstep about a week later. When the indecision sets in, I can go through the book's details page, which offers a longer synopsis and a book review from one of the panel judges. I'm given a sentence-long synopsis, the cover image, and the genre to help me choose between the five books. Promising review: "During the first week of every month, I go into my account on the site to scroll through the different options. To learn more about this awesome subscription, check out a BuzzFeeder's review. What you get: Each month you'll get to choose between five hardcover (mostly fiction, sometimes nonfiction) books. Get it from Cratejoy for $25/month for the starter subscription or $38/month for the standard subscription, choose between three genres: classic literature, classic nonfiction, children's classic. ![]() I'll definitely keep this subscription going. It arrived in a photo storage box, nicely packed and included a book, notebook, bookmark, bath bomb, tea cup, tea, and biscuit - all Pride and Prejudice themed. Promising review: "I've subscribed to several book boxes, but this is by far the best packaged one I've received. Plus, this box comes in a super cool high-quality photo box! If you choose the standard subscription, each month you'll get a classic book (again, based on the genre of your choosing), something to sip on (choose between coffee, tea, hot chocolate, or be surprised!), a yummy snack, a bookmark, an awesome, usually hand-painted mug, and two book-related goodies based on a theme. What you get: If you go with the starter subscription, each month you'll receive a classic (based on the genre of your choosing), something delicious to sip on like coffee, and two book-related goodies. ![]()
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